Global lifestyle brand MINISO has recently opened its latest flagship store in Thailand at The Mall LifeStore Bangkapi shopping center (M floor) in Bangkok's eastern business district. 

Spanning over 1,000 square meters, the store showcases more than 5,500 SKUs across categories including vinyl plush, blind boxes, accessories, plush toys, and fragrance. On opening day, the store attracted thousands of queuing customers, with the debut of the Stitch GenZ Street collection driving significant first-day sales, demonstrating strong consumer demand for MINISO's latest IP collaboration. 

Located in The Mall LifeStore Bangkapi—the largest and busiest commercial complex in eastern Bangkok—and adjacent to Ramkhamhaeng University, the new flagship store is strategically positioned to cater to teenagers and family shoppers. The store features a number of innovative design elements, including a striking LED entrance display, signature "MINISO THAILAND" branded walls, themed IP zones featuring Stitch zones and Harry Potter displays, as well as interactive digital shopping experiences that together create an immersive retail environment.  

MINISO's IP collaboration strategy, which includes partnerships with over 150 global IPs and has sold more than 800 million IP products worldwide, continues to drive success in international markets like Thailand, with plush toys in particular being one of the strongest performing categories for the brand. The new flagship store opening event unveiled the overseas premiere of MINISO's Stitch GenZ Street Series—a vinyl plush collection featuring street-style designs, and the latest example of MINISO's successful IP collaborations.  

The store opening reinforces MINISO's expanding presence in Thailand's retail landscape, joining other high-profile locations including the Asiatique Night Market concept store, MBK Center's flagship location, and the 1,100-square-meter Megabangna experiential store. 

"The new Bangkok flagship store marks a crucial milestone in our development in the Thai market," said Jun Wang, General Manager of MINISO THAILAND. "Over the next few years, we will continue to deepen our presence in the country by bringing innovative store concepts and popular IP collaborations that resonate with Thai consumers while elevating the overall retail experience through our upgraded store formatsand delivering more innovative localized products and premium experiences that cater to evolving lifestyle trends.”