Last updated : May 27, 2025 3:35 pm
The brand from the DP Jewellers group has announced the opening of its second outlet at the upscale Turner Road in Bandra, Mumbai.
Kumari Jewels, a contemporary extension of DP Jewellers, has announced the opening of its second outlet at the upscale Turner Road in Bandra, Mumbai. The brand has expanded in just 6 months since it debuted in Kala Ghoda during Diwali 2024.
The brand is accelerating its growth, targeting five to six stores in Mumbai by December 2025 and 30 to 35 stores across India’s major metros within three years. The brand is focused on expanding to Bangalore, Hyderabad, Delhi-NCR, and Mumbai, followed by Pune, Ahmedabad, Baroda, Chandigarh, and Jaipur.
“Kumari is not just a new brand—it’s a new blueprint for what jewellery retail in India can look like,” said Amit Bandi, CEO of Kumari Fine Jewellery. “We’re building a model that’s agile, data-led, and deeply attuned to how young India shops today—style-first, digitally connected, and experience-driven. With the momentum we’ve seen, our target of 35 stores in three years is not just ambitious, it’s inevitable.”
Unlike the mass-merchandise model of its parent company, DP Jewellers (DP Abhushan LTD.), with 11 stores across Rajasthan and Madhya Pradesh since 1940, Kumari Jewels targets a gap in the market left unaddressed. “Our vision was to evolve from the traditional mass-merchandise model of approach of DP Jewellers into a modern retail experience that speaks to today’s youth,” said Vikas Kataria, Co-Founder of Kumari Fine Jewellery. “The jewellery market in India is ready for disruption,and Kumari Jewels addresses a vital need offering accessible, style-led designs that enable self-expression while staying true to our heritage of craftsmanship.”
The brand says its omnichannel strategy has been a cornerstone of its success, seamlessly blending physical retail with digital outreach. Performance marketing and social media campaigns have fueled exponential online growth, while the Kala Ghoda store’s early experiments refined its consumer approach. Internationally, the brand is also eyeing pop-up stores in London and the UAE by December 2025.
By scaling to 30–35 stores across major metros within three years and exploring global pop-ups, Kumari Jewels is not only redefining affordable luxury but also setting a new benchmark for style-driven innovation.