Last updated : October 09, 2018 4:27 pm
With 1000 exclusive stores operating via franchisee model, Kurl-on targets to add 1000 more in their store network in next 18 months. The brand operates through a total number of 5 retail formats depending upon the market consumption and store sizes.
Talking exclusively to Retail4Growth, T Sudhakar Pai, Managing Director, Kurl-on, shared, “Our retail strength lies in 1000 exclusive stores across 5 store formats and a network of almost 10000 dealership network. We are targeting for a Y-O-Y growth of 20%-30%, which will largely be backed by our retail expansion. Right
Kurl-on, holding a market share of 50% in the branded category in the country, operates via retail formats like Kurl-on Home, Sofa World, Mattress International, Home Komforts and Budget Mattress. With 9 factories all across India, Kurl-on will soon start their factory operations in places like Bangalore, Bhubaneswar and Assam.