Launching their new range, LEGO Build Amazing, this campaign which has rolled out across India, Indonesia, Thailand, Vietnam and the Philippines is set to run for a year to reflect brand's ongoing commitment to inspire and develop children towards a creative thought process and unleash their future potential for success.
"We will be coming up with a series of events to spark kids’ boundless imagination and derive joy in their imaginative creations. There are many fun filled exciting activities parents can look forward for, in turn promoting curiosity and inspiration in kids to think in new and unconventional ways- including workshops led by adult LEGO builders to guide kids in building their very own unique LEGO creations," said Amit Kararia, Sr Regional Sales Manager, South Asia. In addition, parents can snap a picture of their kid’s amazing creations, upload onto social media with the #LEGOBuildAmazing to inspire and share their creativity with everyone else.
Featuring LEGO bricks from its iconic series- City, Friends, Classic, Duplo, Juniors and Creator- the brand aims to cater to the kids excitement in creativity as they build with the range of affordable starter sets.