LEGO engages with kids & parents with #LEGOBuildAmazing campaign in Bangalore
Vjmedia Works | May 12, 2017
Launching their new range, LEGO Build Amazing, this campaign which has rolled out across India, Indonesia, Thailand, Vietnam and the Philippines is set to run for a year to reflect brand's ongoing commitment to inspire and develop children towards a creative thought process and unleash their future potential for success.
Leading manufacture of play material, LEGO hosted the #LEGOBuildAmazing campaign yesterday at the Orion Mall in Bangalore to showcase the potential of kids' creativity and how it can positively impact their future potential. LEGO proposes this change through the freedom to explore, imagine and create. The #LEGOBuildAmazing campaign which has rolled out across India, Indonesia, Thailand, Vietnam and the Philippines is set to run for this year to reflect brand’s ongoing commitment to inspire and develop children towards a creative thought process and unleash their future potential for success.
This is the first time LEGO has conducted a big scale exclusive campaign in India, with India being one of the biggest emerging markets that LEGO is targeting in 2017.
"We will be coming up with a series of events to spark kids’ boundless imagination and derive joy in their imaginative creations. There are many fun filled exciting activities parents can look forward for, in turn promoting curiosity and inspiration in kids to think in new and unconventional ways- including workshops led by adult LEGO builders to guide kids in building their very own unique LEGO creations," said Amit Kararia, Sr Regional Sales Manager, South Asia. In addition, parents can snap a picture of their kid’s amazing creations, upload onto social media with the #LEGOBuildAmazing to inspire and share their creativity with everyone else.
Featuring LEGO bricks from its iconic series- City, Friends, Classic, Duplo, Juniors and Creator- the brand aims to cater to the kids excitement in creativity as they build with the range of affordable starter sets.