By: Smita Sinha
Last updated : May 29, 2019 11:08 am
Delhi based Satin Neo Dimensions did the store fit-outs for the brand’s new experience centre at Electronics City in Bengaluru, which is spread across 5000 sqft.
To further enhance customer experience the store offers Bliss, an eye massage lounge meant to perk-up tired eyes, Style, the make-over studio for a perfect look and Sip It Up, a juice bar to refresh customers from the scorching heat. This is the first time such services are being provided in an eyewear space in India. At the center of the store is the Infinity Zone, an ellipsoidal seating area evocative of the brand's iconic emblem.
Satvinder Singh, Managing Director, Satin Neo Dimension told Retail4Growth, “Lenskart chose Satin because they wanted somebody who could do both metal and wood fixtures in a short period of time. We did the project planning and the detailing of the concept because the concept had to be brought to the actual formation. Our designers and engineers did the value addition and looked at how it was structurally possible and in a span of two weeks we rolled out the production and dispatched the material to the store. It took us 5 days to install the fitouts, whether it was the ceiling fitouts, floor units or wall units. It was done with precision with detailing to the last mile.”
The outlet follows a shop-in-shop concept of displaying product as per their category across Vincent Chase, John Jacobs and other brands making it convenient for the customers to choose products of their choice without any hassle. The store also boasts of an innovative store design and virtual machines for a 3D try-on experience.