Luxottica introduces ‘Smart Shopper’ experience in the Indian optics segment

The new technique launched at Dayal Opticals in Delhi; offers endless digital collections and augmented reality through virtual try-on, providing secured shopping experience to the customers.

Luxottica India is revolutionizing the eyewear retail industry with the introduction of ‘Smart Shopper’. The new technique offers endless digital collections and augmented reality through virtual try-on, providing secured shopping experience to the customers.

Akash Goyle, Country Manager and MD, Luxottica India, states, “Digital innovation is the future for Luxottica and for the entire eyewear industry. As we face new challenges to keep up with the current situation and cater to ever-changing consumer behaviour, our commitment remains to address the growing concerns and ensure that we offer a safe yet experiential environment at our partner stores. The Smart Shopper feature will allow the consumers visiting our partner stores to explore and virtually try-on products. This on one hand ensures that consumers do not try products physically while on other hand, it will enable our retail partners to cater to all types of consumers, by enabling try-on of the entire assortment of Luxottica, even when they do not have the same in their physical look.”

READ MORE: ASUS incorporates cutting-edge in-store technology; reveals expansion plans

The feature has been recently launched at Luxottica India’s premium retail partner, Dayal Opticals in Delhi and will soon make its way to leading optical stores across 20 cities in the country.