Muted Space to offer trend analysis service on design and VM

The analysis service will help the brands and retailers to understand the functionalities of design that works in the Indian market.

New Delhi-based retail design and visual merchandising consultancy firm Muted Space is investing in trend analysis service that will help the brands understand the market demand to be achieved through design and VM. Gunjan Shedha, Founder and Managing Director, Muted Space, told Retail4growth, “Today, store design, VM representations and windows are no longer frills attached to the store. They can be serious factor to contribute to the brand story or to scale up the business. Hence, with being design consultancy firm, we decided to build our portfolio of trend analysis. We are going to bring in the trends that work in terms of colour schemes, architecture, display systems etc. We are also going to offer the analysis on what works region-wise or during the festive seasons. This will also help us to get into the business of proper window display and design for Indian market.” The company plans to decipher these functionalities of deign elements through consumer analysis and conducting a poll for the same