Comfort meets tech at The Sleep Company’s 150th store in Mumbai

The Sleep Company, positioned as a comfort-tech player in India, aiming to transform sleep into an elevated experience, while blending science, innovation, and deep consumer understanding, has announced the opening of its 150th store, located in Mumbai.

The newly launched store brings to life the brand’s signature Sleep Labs, featuring interactive demos like Pressure and Heat Mapping Tests that compare SmartGRID® with traditional memory foam. These aren’t just product trials — they are transformative experiences that educate consumers on the future of comfort. 

Priyanka Salot & Harshil Salot, Co-Founders, The Sleep Company, said, “The 150th store marks a meaningful milestone in our journey — not just in terms of numbers, but in the growing shift we’re seeing in how India approaches sleep and comfort. When we started The Sleep Company, our goal was to make cutting-edge comfort technology available to every household — not just online, but in a way people could truly experience. With each store, we’re bringing that vision closer to reality.”

They further added, “Consumers today are more informed, more curious, and more willing to invest in products that improve their everyday lives — and we see that reflected in the way they engage with our SmartGRID® innovation. This expansion is a response to that demand. It allows us to meet people where they are — in cities big and small — and give them the confidence to choose better sleep, through spaces designed around experience, education, and trust. We’re excited about what lies ahead as we continue to build the future of comfort-tech in India.”

The company, which began its retail expansion in June 2022 with a flagship store in Bangalore and also has phygital stores, says it plans to expand to over 1 lakh sq. ft. of premium retail space by FY25, with a growing presence in Tier 2 and Tier 3 cities.