Myntra brings US kids wear brand OshKosh B’Gosh to India

Fashion e-tailer Myntra launched US-based kids wear brand OshKosh B’Gosh in India in a partnership with Tablez, the leading organised retail group.

Flipkart-owned fashion platform Myntra on Monday announced the launch of OshKosh B’Gosh one of the most-recognized children’s clothing brands in the United States, the company said in a statement. OshKosh is being launched for the first time in India and will be available online on Myntra through Tablez, the leading organized retail group, the official partner of Oshkosh B’Gosh® in India.

According to industry reports, the kids fashion market in India stands at $7 billion at present and is expected to reach $13 billion by 2022, with the branded segment gaining fast traction among shoppers.

“With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh® to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country.” Amar Nagaram, Head - Myntra Jabong, said.

Also read | Tablez brings International brand YOYOSO to India

Speaking on the association, Adeeb Ahamed, Managing Director, Tablez, said, “OshKosh B’Gosh® is a time-tested kid wear brand from the USA, offering contemporary fashion with a wide variety of styles and trends. We believe that it has great potential to become one of the leading brands in the kids wear segment in India. Being a pioneer in the e-commerce market and its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh® to reach a large expanse of the fashionconscious consumers across the country.”

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