Saturday, September 25, 2021

Tablez brings International brand YOYOSO to India

By Smita Sinha | September 09, 2019

Tablez has recently opened two stores of YOYOSO in Bengaluru at Vega City Mall and RMZ Galleria Mall.

Tablez, the leading organized retail group has recently launched two stores of international chain of lifestyle brand YOYOSO in Bengaluru at Vega City Mall and RMZ Galleria Mall. The store was inaugurated by Adeeb Ahamed, Managing Director, Tablez, along with Xie Wen Liang, Co-founder & Director, YOYOSO. Tablez plans to expand the network to 150 stores over the next 3 years.

Speaking about the brand launch, Adeeb Ahamed, Managing Director, Tablez, said, “We are excited to join hands with YOYOSO to bring the popular international chain to India. YOYOSO is a one-stop destination for simple, fashionable and trendy additions to meet daily life needs. We are sure that it will strike a chord with the discerning Indian consumers and will bring plenty of surprises and happiness to the country.”

Xie Wen Liang, Co-founder and General Manager of YOYOSO, said: "India is the land of hope and the country of fashion; we are very happy to bring the YOYOSO brand to India together with Tablez. The two YOYOSO stores to launch in Bangalore are the first steps in our strategic cooperation. I believe that with joint efforts, Tablez will definitely develop YOYOSO into a leading brand of high-quality lifestyle in India's retail industry."

Talking about the sales and the footfall target, Sumanta Guha, Business Head, YOYOSO - India told Retail4Growth, “Our product line falls under impulse buying. When a customer sees the beauty and the design of our product they get automatically converted. We are also expecting 800-1000 footfalls in weekdays and in weekends we are expecting a footfall of over 1500-2000 with a conversion of 35%. The basket size would be around Rs 650-700.”

YOYOSO, founded by Ma Huan in 2014, is an internationally renowned international chain of lifestyle brand. Headquartered in Yiwu, China and operated by Yiwu Think Tanks Trading Co. Ltd. The brand offers affordable, fashionable, and trendy daily life products through an optimized combination of functionality, quality, design, and value — while upholding the philosophy of sustainable development. Today, over 1000 YOYOSO stores serve more than 1 billion customers across 36 countries.

Tablez is teaming up with YOYOSO to introduce the brand to India. It plans to open YOYOSO stores across multiple locations over the next five years, with 30 stores to be launched in the first phase. YOYOSO's simple, natural, high-quality and great value products aim to strike a chord with the discerning consumers, bringing plenty of surprises and happiness to a new-generation India.

YOYOSO features more than 5000 high-quality products with excellent price-performance ratios across categories like health & beauty, creative home necessities, seasonal products, digital accessories, stationery & gifts, and fashion accessories. 500 new products are launched every month for customers to enjoy the latest trends and, as a result, a quality lifestyle.

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