Last updated : March 02, 2022 2:41 pm
The hand crafted food brand has made its debut in the offline retail market with this store in Bengaluru and aims to open more than 10 offline stores across India by FY 2023.
As a retail strategy, Nutreat Life is moving beyond the traditional route of reaching out to its customers and instead serve as a destination for its fast-growing community to experience and purchase Nutreatlife Products, says the company statement. The company will provide its customers with the opportunity to explore and avail an array of its products in different categories.
As part of an expansion strategy to develop phygital channels and propel growth, the company intends to open more than 10 offline stores across India by the financial year 2023.
The flagship store has a dedicated section for Customization, Personalization, and Localization and also offers a bespoke digital DIY experience where customers can get customised and personalised recipes in real-time. Launched in 2015, Nutreat Life has a strong customer base of more than 15,000. According to the company, offline sales account for roughly one-third of Nutreat Life's total revenue. The remaining two-thirds will be done through online channels like Amazon, Flipkart, and their own B2C website.