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Nutreat Life forays into offline market, launches 1st store in Bangalore

By Retail4Growth Bureau | March 02, 2022

The hand crafted food brand has made its debut in the offline retail market with this  store in Bengaluru and aims to open more than 10 offline stores across India by FY 2023.

 

nutreat lifeNutreat Life, which positions itself  as India's only brand that provides handcrafted and customised foods, has recently made its debut in the offline retail market with the opening of its first brick-and-mortar store in Bengaluru. The store introduces the ‘Café Shop’ concept, wherein, people can hang out and have a hands-on experience with the products as well as shop all the healthy options available at Nutreat Store. The store is around 230 sq feet in area and has a seating area of about 8 people.

As a retail strategy, Nutreat Life is moving beyond the traditional route of reaching out to its customers and instead serve as a destination for its fast-growing community to experience and purchase Nutreatlife Products, says the company statement. The company will provide its customers with the opportunity to explore and avail an array of its products in different categories.

As part of an expansion strategy to develop phygital channels and propel growth, the company intends to open more than 10 offline stores across India by the financial year 2023.

Commenting on the launch of the Nutreat Store, Jyothi Sri Pappu, Founder, Nutreat Life said: "In order to raise awareness about the importance of handcrafted foods, we need to take a holistic approach. Launching our offline store will allow us to communicate directly with our customers and play an integral role in promoting healthy living. After receiving a great response from Bangalore, Vizag and Mumbai, we have set a goal of doubling the number of stores by the end of this year. We would like to tap all the people with different diversities with our unique events like Porridge Parties, Workshops on Handcrafting etc.”

The flagship store has a dedicated section for Customization, Personalization, and Localization and also offers a bespoke digital DIY experience where customers can get customised and personalised recipes in real-time. Launched in 2015, Nutreat Life has a strong customer base of more than 15,000. According to the company, offline sales account for roughly one-third of Nutreat Life's total revenue. The remaining two-thirds will be done through online channels like Amazon, Flipkart, and their own B2C website.

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