Last updated : December 26, 2017 11:54 am
Taking the total store count to 11, combining both store formats, Nykaa Luxe and Nykaa On Trend, the omni-channel cosmetic retailer opens its 5th 'On Trend' store at Mumbai’s High Street Phoenix area.
Adwaita Nayar, Head - Retail, Nykaa.com, said, “We believe in complete phygital experience for all our stores. Customers can scan a product not only to know the details but to also learn on the reviews posted on our online channel. We have digital interfaces to showcase trends etc as they are live on site. We encourage our customers to try products to understand what best shade, texture etc. work for them. With Nykaa’s omni-channel model we want to give our consumers a chance to shop at every touch point. Nykaa currently has two store formats – Nykaa On Trend and Nykaa Luxe. The On Trend format houses a wide selection of best selling beauty products, with the Luxe stores focusing on prestigious beauty brands.” Nykaa currently has 6 Nykaa Luxe stores and 5 Nykaa On Trend stores in India, along with 700 brands and 80,000 products offered online with a plan to launch 30 stores by 2020.