By: Chanda Kumar
Last updated : January 23, 2019 7:42 pm
The leading online beauty retailer opened its first store in Bangalore at VR Mall, Whitefield, with plans to open 5 more store by August this year.
Started almost 5 years ago, Nykaa at present has 3 million customers with 650 brands and 30,000 SKUs. "With our omni-channel strategy, we will be available at every touch point for our customers. We are connecting with our consumers city by city. Our stores will not be just about shopping, but dedicated space for educating consumers about the products and ganging them through activities," said Falguni Nayar, Founder & CEO, Nykaa.com.
At present, colour cosmetics contributes to 50% of Nykaa's revenue, which has remain the same since its inception, despite addition of newer product categories