Last updated : December 30, 2020 11:03 am
The Nike virtual view feature at Finish Line and JD Sport allows consumers choose a hologram that syncs with their size and body type, effectually creating a virtual dressing room in their living rooms, as per the company.
Adam Kirk, CEO and Founder, Omnivor, states, “The Covid-19 pandemic has expedited an overwhelming consumer preference shift towards digital options. While many of these traditional behaviours may return, many of the developments made today will be with us forever. Omnivor’s technology offers companies and consumers alike a personalized, interactive and lifelike experience – all from the comfort of home.”
Nike along with Omnivor’s Hologram for Retail offers home shoppers an opportunity to better analyze how products fit. The Nike virtual view feature at Finish Line and JD Sport allows consumers choose a hologram that syncs with their size and body type, effectually creating a virtual dressing room in their living rooms, as per the company.