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Omnivor and Nike offers personalized retail experience through 3D Holograms

By Retail4Growth Team | Retail4Growth Team | December 30, 2020

The Nike virtual view feature at Finish Line and JD Sport allows consumers choose a hologram that syncs with their size and body type, effectually creating a virtual dressing room in their living rooms, as per the company.

The company that makes 3D holographic content, Omnivor has launched Holograms for Retail and Live Hologrphci Telepresence with assistance from Nike. According to the company, the initiative aspires to revamp e-commerce environment by improving the interactive buying experience, as per the company.

Adam Kirk, CEO and Founder, Omnivor, states, “The Covid-19 pandemic has expedited an overwhelming consumer preference shift towards digital options. While many of these traditional behaviours may return, many of the developments made today will be with us forever. Omnivor’s technology offers companies and consumers alike a personalized, interactive and lifelike experience – all from the comfort of home.”

Nike along with Omnivor’s Hologram for Retail offers home shoppers an opportunity to better analyze how products fit. The Nike virtual view feature at Finish Line and JD Sport allows consumers choose a hologram that syncs with their size and body type, effectually creating a virtual dressing room in their living rooms, as per the company.

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