By: Smita Sinha
Last updated : November 14, 2019 8:46 am
Started in the year 1954, Paris De Boutique has acquired a cult status in customisation in the fashion industry. Today they provide fabric solutions not only to their customers, but also to designers. Retail Yatra unveils the success story of the brand in its Kochi journey.
In the year 1994, the company opened their first designer concept store at Convent Jn, Ernakulam, under a new name Paris Dress City. In 2012, Paris Dress City rebranded itself as Paris De Boutique positioning itself as a fashion hub. Since then it has been an icon for both new and established talent and has become a destination store, dedicated to women’s wear, bridal and celebrity costumes. Today they have 4 stores in Kerala, two in Kochi, one in Kottayam and the other in Thrissur.
When it comes to tailoring, Paris De Boutique prefers customisation to standardisation. To offer more customised product to its customer and stand out against competition, they have developed a software for patterns on Autocad and have also started computerised stitching in 2000.
Read the full story in the November 2019 issue of VM&RD Magazine.