Parle Products launches'Parle Namkeen - Aloo Laccha'
The packs have been designed specifically to fit the on-the-go lifestyle of today's consumers
Parle Products has recently announced the launch of'Parle Namkeen -
Aloo Laccha', a variant under the traditional namkeen range of Parle
Products. Snacks made of Aloo or potatoes are a favourite in India and
considered synonymous with travel-snacking, social gatherings or just as
a quick on-the-go savoury. Keeping that in mind, Parle has added Aloo
Laccha to its bouquet of Namkeen products.
On the launch, B
Krishna Rao, Deputy Marketing Manager, Parle Products Ltd, said, "Parle
Namkeen - Aloo Laccha is an interesting variant we've launched under the
traditional namkeen range. The potato sticks are thin, textured to
ensure an added crispiness paired with a delectable taste. The two
flavours have been launched after research with consumers: Classic
Salted, which continues to be an iconic flavor in India; and Piri Piri
which is unique and one of its kind in this category today. The packs
have been designed specifically to fit the on-the-go lifestyle of
today's consumers.â€
parle
First Published : August 04, 2014 12:00 am