Parle Products launches'Parle Namkeen - Aloo Laccha'

Parle Products has recently announced the launch of'Parle Namkeen - Aloo Laccha', a variant under the traditional namkeen range of Parle Products. Snacks made of Aloo or potatoes are a favourite in India and considered synonymous with travel-snacking, social gatherings or just as a quick on-the-go savoury. Keeping that in mind, Parle has added Aloo Laccha to its bouquet of Namkeen products.
 
On the launch, B Krishna Rao, Deputy Marketing Manager, Parle Products Ltd, said, "Parle Namkeen - Aloo Laccha is an interesting variant we've launched under the traditional namkeen range. The potato sticks are thin, textured to ensure an added crispiness paired with a delectable taste. The two flavours have been launched after research with consumers: Classic Salted, which continues to be an iconic flavor in India; and Piri Piri which is unique and one of its kind in this category today. The packs have been designed specifically to fit the on-the-go lifestyle of today's consumers.”