Last updated : June 17, 2020 9:35 am
The alliance will enable ShopClues’ consumers to enjoy multi-genre, multi-regional content that includes Bollywood Premiere, Bollywood Classic, Kids, Devotional, Comedy, and Regional content of ShemarooMe at the comfort of their homes.
ShopClues, Gurugram-based online marketplace, has entered into a strategic tie-up with ShemarooMe, the OTT video streaming service from India’s leading content powerhouse Shemaroo Entertainment Limited.
With this collaboration, ShopClues has marked its foray into the services market offering its customers, particularly all Indian and regional cinema viewers, unlimited entertainment services that they can purchase through subscriptions from ShopClues app or at www.shopclues.com.
The objective behind this win-win partnership is to provide ShopClues users access to ShemarooMe’s affordable and diverse content packages on its website and app through various mediums. The alliance will enable ShopClues’ consumers to enjoy multi-genre, multi-regional content that includes Bollywood Premiere, Bollywood Classic, Kids, Devotional, Comedy, and Regional content of ShemarooMe at the comfort of their homes. To begin with, four annual subscription packs will be available for consumers.
“ShemarooMe is committed to entertaining the Indian audiences and has always been a step ahead by providing unique offerings that satiate the entertainment needs of the viewers. The partnership further deepens our penetration and reach and helps us connect with a larger set of audience who seek quality entertainment,” said Zubin Dubash, COO Digital, Shemaroo Entertainment Limited, while commenting on the association.
All ShopClues customers can use their loyalty points or CluesBucks Plus to buy ShemarooMe subscriptions. ShemarooMe offers specialized content trays for regional languages such as Hindi, Gujarati, Marathi, and Punjabi.