ShopClues enter into Strategic Partnership with ShemarooMe

ShopClues, Gurugram-based online marketplace, has entered into a strategic tie-up with ShemarooMe, the OTT video streaming service from India’s leading content powerhouse Shemaroo Entertainment Limited. 

With this collaboration, ShopClues has marked its foray into the services market offering its customers, particularly all Indian and regional cinema viewers, unlimited entertainment services that they can purchase through subscriptions from ShopClues app or at www.shopclues.com.

“Our partnership with ShemarooMe will give them one more thing of value to look forward to on our platform and app. With more people staying and working from home due to the current situation, we see a growing demand for entertainment services made available to users in an easy and convenient manner. This is why we decided to go live with ShemarooMe as our OTT partner. We will continue to expand the package offers with frequent additions for users going forward,” said Sanjay Sethi, Chief Executive Officer, ShopClues.

The objective behind this win-win partnership is to provide ShopClues users access to ShemarooMe’s affordable and diverse content packages on its website and app through various mediums. The alliance will enable ShopClues’ consumers to enjoy multi-genre, multi-regional content that includes Bollywood Premiere, Bollywood Classic, Kids, Devotional, Comedy, and Regional content of ShemarooMe at the comfort of their homes. To begin with, four annual subscription packs will be available for consumers.

“ShemarooMe is committed to entertaining the Indian audiences and has always been a step ahead by providing unique offerings that satiate the entertainment needs of the viewers. The partnership further deepens our penetration and reach and helps us connect with a larger set of audience who seek quality entertainment,” said Zubin Dubash, COO Digital, Shemaroo Entertainment Limited, while commenting on the association. 

All ShopClues customers can use their loyalty points or CluesBucks Plus to buy ShemarooMe subscriptions. ShemarooMe offers specialized content trays for regional languages such as Hindi, Gujarati, Marathi, and Punjabi.