SoulTree enters brick-and-mortar space; launches flagship store in Gurugram

The store has been constructed using biodegradable materials, non-plastic fixtures, and reclaimed wood with a zero-waste policy.

SoulTree, Organic Ayurvedic brand, is all set to make a foray into the brick-and-mortar space with its flagship store at DLF Galleria Market in Gurugram. Sustainability is an integral part of the brand ethos. Cementing it further, the store is India's first 100 percent solar-powered beauty & wellness boutique.

The store has been constructed using biodegradable materials, non-plastic fixtures, and reclaimed wood with a zero-waste policy. The store also demonstrates the concept of Wabi-Sabi, which believes in fluidity, simplicity and balance.

Speaking on occasion, Nitin Passi, Managing Director, SoulTree, says, "The Indian market is ready to experience a fresh take on Ayurvedic beauty. By entering the brick-and-mortar space, we aim to introduce consumers to a 'Rooted Luxury' SoulTree experience through a sanctuary-a space that transcends the soul into an ethereal realm of mindful beauty. SoulTree is a pioneer in introducing sustainable practices in beauty, and our first store in DLF Galleria is also the first solar-powered wellness store in the country and cements our positioning further. The store is also the beginning of our expansion in other parts of the country, and we cannot wait to make the world experience what SoulTree has to offer."

Intending to curate an enhanced customer experience, SoulTree attires for the store team are made with sustainable materials and 100 percent organic cotton, genuinely resonating with the brand's message - organic, ethical, and eco-friendly.