Aditya Birla Lifestyle Brands appoints Jaskaran Bir Singh as Business Head of Simon Carter

Aditya Birla Lifestyle Brands Limited, a leading apparel brand, has appointed Jaskaran Bir Singh as Business Head – Simon Carter. In his new role, he will lead the growth of the Simon Carter brand in India across all sales channels. He will be responsible for brand strategy, design, product development, buying and merchandising, as well as retail operations.

Jaskaran brings with him vast experience in brand building, business development, and portfolio management. Prior to this, he held leadership roles at Myntra, where he worked on strategic projects for the House of Brands, monetisation and growth initiatives, and cross-border expansion. He also spearheaded the scale-up of licensed brands such as French Connection (FCUK) and Kenneth Cole in India, managing their P&L and expanding their presence across online and offline channels.

Earlier in his career, he worked with Flipkart in business development and with Aditya Birla Fashion and Retail Ltd. in product management.