By: Chanda Kumar
Last updated : January 23, 2019 7:42 pm
The new store combines Starbucks coffees, unique brewing methods for an elevated customer experience
The Starbucks Coffee Forward store celebrates every aspect of the coffee journey – the bean, the grind, the brewing style, the coffee master, the pairings of beverage with food curated specially for the elevated coffee experience, and the design of the store.
At the store, the theater and artistry of coffee is on display from the golden glow of siphons at the coffee bar, to a curated range of coffee-inspired artwork, including artisanal block printing and pattern, to the wooden furniture and burlap upholstery reminiscent of the deep earthy colors of coffee. The store design and craftsmanship is an homage to coffee’s rich heritage. Each coffee also is hand-selected to perfectly complement Starbucks new food offerings in the store.
From the moment customers walk in through the doors, they are welcomed by the aroma of the freshly brewed coffee crafted by Starbucks Coffee Masters who passionately share the journey of the coffee bean. These baristas have completed a rigorous certification process and have earned the distinguished Black Apron after an intensive coffee skills and knowledge training. Currently, there are 143 certified Coffee Masters across Starbucks stores in India.
Starbucks entered the Indian market in October 2012 through a 50:50 Joint Venture with Tata Global Beverages and currently operates 93 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru and Pune, through a network of over 1500 passionate partners (employees).