By: Swaminathan Balasubramanian
Last updated : March 27, 2019 11:24 am
The Kerala based global home concepts store has entered Chennai with its 1st store in the city at the Palladium Mall.
This is the sixth store of Stories. According to the company, this store will serve the requirements of Tamil Nadu customers. The store is spread across 1000 sqft and is the first store from the group to be located in a mall. “Stories, unlike other furniture stores, sell ideas for home solutions that are not only aesthetic, but also affordable for the Indian consumers. There are huge number of consumers who travel to China to procure home furniture solutions with the assistance of architects. We are providing the same product with the same quality,” says Haris KP, Chairman, Stories.
Stories follows the concept of VM chart, which helps every store of theirs look new every time. According to the chart, the window display of the store changes every 15 days and every 3 months there are minor changes done to the products display and portfolio. Also, every 6 months, there a complete makeover of the store is initiated.
Going forward, Stories has plans to unveil stores in Pune and is also planning to follow the franchise format in India. The brand plans to expand its footprint significantly and is targeting to have 20 Stores across India by 2020.