Stylox Fashion, a denim and casual wear brand, has opened its first flagship store in Gurugram, taking the total store count to 61 in the country. The launch was graced by Sukhbir Singh, the brand ambassador of Stylox Fashion.  

The flagship store has a new layout, improved product displays and a broader range of styles, giving customers a wider range of collections, different fits and a find for everyday wardrobes. 

With its mix of young experts and fashion-conscious consumers, Gurugram is an important market for Stylox as it seems to be building its presence across Delhi and NCR. 

“Opening our first flagship store is a key milestone for us,” said Ritika Mehra and Vishal Mehra, Co-Founders of Stylox Fashion. “We wanted to give customers more room to explore and know Stylox Fashion closely. Gurugram is our home ground and it is a significant market for the brand. This flagship store will give us an opportunity to know our customers firsthand and enhance our focus on bringing together style, comfort and quality at prices customers can relate to.” 

Stylox plans to expand its retail presence over the next two to three years, with a focus on Tier 2 and Tier 3 cities. It has set a target of 500 stores by FY2030, with retail partnerships and increased brand visibility being key to its growth.