Lenskart unveils ‘evolv’, its first concept flagship store in Mumbai

Lenskart, a leading eyewear brand, has unveiled Lenskartevolv, its first concept flagship store in Worli, Mumbai, in the presence of Peyush Bansal, the Chairman and CEO. 

Built around the philosophy of “Vision Beyond Retail,”Lenskartevolv is a first-of-its-kind concept flagship store in India, introducing a distinctive retail concept which is set to pave the way for a limited collection of more such exclusive stores in the future. Featuring a futuristic, chrome-finished aesthetic, the store is designed to transform the retail journey into an experience of discovery, inviting customers to engage with eyewear beyond its functional purpose and see it as a medium of self-expression and contemporary culture.  

“We believe the future of eyewear will be shaped not just by the products we create, but by how people discover, experience and connect with them,” said Peyush Bansal, Chairman and CEO, Lenskart. “At Lenskart, technology has always been central to reimagining what’s possible in eyewear, and with Lenskartevolv, we are extending that thinking to the retail experience itself. We want to challenge the conventional boundaries of the category, bringing together design, culture and technology to make eyewear a more expressive and immersive experience. As the first expression of a broader vision for concept eyewear retail, Lenskartevolv reflects our belief that there is an opportunity to fundamentally rethink what an eyewear destination can be.” 

Lenskartevolv brings the future of eyewear retail to life through a connected experience that pairs AI-assisted eye testing and remote optometrist consultations with a digital shopping assistant for exploring the collection. Supported by intelligent store technologies, including Tango Eye, the journey makes discovering eyewear more intuitive, engaging and personal. 

The launch brought the vision behind Lenskartevolv to life through a series of immersive experiences and interactive brand touchpoints. The store opening also extended Lenskartevolv’s playful universe through a range of curated experiences, including a live window experience showcasing Lenskart eyewear, the Lenskart humanoid, an interactive Polaroid photo booth, personalised eyewear utility cases and engaging installations.