Last updated : September 27, 2017 6:56 pm
The collaboration is a strategic move to bring air-purifying technologies to India through Croma’s expansive retail network.
Ritesh Ghosal, CMO, Croma - Infiniti Retail Ltd. said, “We at Croma believe in helping consumers make the right choices. In a new category such as air-purifiers, consumers need greater hand-holding as the technology is less familiar. The need for engaging with the product and salesmen trained on the technical aspects of the product is far higher. Therefore, we have taken the decision to create an experience zone for BlueAir in select Croma stores. Blueair is a Swedish brand of international repute with a track record of serving customers across 65 countries.” Blueair air purifiers are available in the ‘Blue’, ‘Classic’, ‘Pro Series’ and ‘Sense’ range at select Croma stores across Mumbai, Delhi, Pune and Bengaluru.
Croma today has the shop for all multi-brand digital gadgets and home electronics in India, having around 100 outlets across 19 major cities of India. The chain has successfully synergized offline and online world, providing the new-age customer a user-friendly platform for shopping. Run by Infiniti Retail Limited, Croma is a 100% subsidiary of Tata Sons.