The Park Hotels unveils new brand identity
The branding roll out starts April 1, 2013 and newly created experiences defined'Anything But Ordinary' will be introduced throughout the year.
The Park Hotels introduces a refreshed brand experience with its new visual identity and promise. The new visual identity system is made up of unique contemporary patterns, created from motifs that symbolize quintessential India.
The new identity has been brought to life through a range of applications, including digital, collaterals, signages and a creation of a highly impact brand video. "Generations of global travelers share a strong connection with our brand identity," said Vijay Dewan, MD, Apeejay Surrendra Park Hotels Ltd. "Our name and core mark are both recognizable and incredibly powerful. The Park redefines new luxury. The redefinition comes through design, entertainment and creation of unique service experiences. This evolution reflects the modern style that defines our brand today." The brand revitalization exercise has taken more than two years and has spends of about INR 12 crore.