Last updated : November 03, 2017 1:18 pm
They plan to expand the brand soon through a new store in Bandra to reach out to their north Mumbai clientele through a more personalized approach.
The boutique store has been designed by the Founder and CEO Anisha Chaudhari,
On what led the brand to diversify in the offline retail channel, Anisha shares, “Threads & Shirts being a custom tailored concept provides a more one on one attention to detailing. Whether it's getting the right measurement or even understanding the customer's shirt essentials. Being a luxury shirt company providing the perfect fit and styling is the core agenda for the T&S team. Our
She also informs, “We also send across a travelling stylist to our clients to their home or office, we do realise that clients tend to get very busy in their weekdays or weekend schedules so we request clients to book a prior appointment with our professional shirt specialist who visits with a set of fabric brochures, shirt / body measuring tools and also a styling form to help style the shirt accordingly. This is a way we provide a luxurious shirt experience”.