Last updated : February 13, 2018 10:42 am
The mannequin manufacturer will soon launch a range of mannequins with digital faces that can run videos and other brand communications while working on concepts like movable mannequins.
Talking in detail with Retail4growth, Verghese Joseph, Managing Director, Tranz Mannequins, said, “For long, mannequins have been used only for display purposes. However, we thought that they are integral parts of a retail environment and can be effectively used for communications and other purposes. Our tech-enabled range of mannequins can run videos and communicate with customers on respective displayed merchandise. We are constantly doing R&D to go beyond displays and will soon come up with a range of movable mannequins which can walk around the stores. These mannequins can further be used to map consumer behaviour etc.”