Last updated : October 21, 2020 10:36 am
The store launches took place in Haldwani (Uttarakhand), Varanasi (U.P), Srikakulam (Andhra Pradesh), Sangli (Maharashtra), Hyderabad (Andhra Pradesh), Bengaluru (Karnataka), Bhavnagar (Gujarat), Ahmedabad (Gujarat) and Kohima (Nagaland), covering the North, South, East and West zone of the country.
The COVID-19 pandemic posed a huge business challenge for all consumer brands, including Tupperware. But, the brand continued its expansion drive using various solutions like ‘Social-Selling’; ‘Home-Delivery’; ‘Webstore launch’ and more. Keeping up with its expansion plans, Tupperware India has launched additional 10 new exclusive brand stores across 10 different cities taking the total count to 64.
The store launches took place in Haldwani (Uttarakhand), Varanasi (U.P), Srikakulam (Andhra Pradesh), Sangli (Maharashtra), Hyderabad (Andhra Pradesh), Bengaluru (Karnataka), Bhavnagar (Gujarat), Ahmedabad (Gujarat) and Kohima (Nagaland), covering the North, South, East and West zone of the country.
Now during the unlock phase, the brand is adding 4-5 stores per month to its pool. This approach is also giving impetus to the Direct Sellers by giving them an opportunity to explore the possibilities of opening stores as per the harmonious multi-channel brand approach.
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Talking about this milestone and rationalising the decision, Deepak Chhabra, CEO, Tupperware India said, “Tupperware has a strong and loyal base of consumers across the globe. The love and aspiration for the brand has grown by leaps and bounds in the last one year as we made it more accessible with our consumer-centric approach. The retail model brings the magic and delight of Tupperware products alive and the possibility of the demonstration of our wide product portfolio for a holistic and joyous consumer experience. We did face some challenges intermittently, but launch of digitally enabled shopping experience via AV interaction apps and fulfilment through home delivery partners helped us revive virtual footfall at our stores.”
To keep the spirit of positivity and hope alive, Tupperware also launched a digital video marketing campaign around the global theme of ‘Always with you’.