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Tupperware continues its strong expansion with 10 new stores

By Retail4Growth Team | October 21, 2020

The store launches took place in Haldwani (Uttarakhand), Varanasi (U.P), Srikakulam (Andhra Pradesh), Sangli (Maharashtra), Hyderabad (Andhra Pradesh), Bengaluru (Karnataka), Bhavnagar (Gujarat), Ahmedabad (Gujarat) and Kohima (Nagaland), covering the North, South, East and West zone of the country.

The COVID-19 pandemic posed a huge business challenge for all consumer brands, including Tupperware. But, the brand continued its expansion drive using various solutions like ‘Social-Selling’; ‘Home-Delivery’; ‘Webstore launch’ and more. Keeping up with its expansion plans, Tupperware India has launched additional 10 new exclusive brand stores across 10 different cities taking the total count to 64.

The store launches took place in  Haldwani (Uttarakhand), Varanasi (U.P), Srikakulam (Andhra Pradesh), Sangli (Maharashtra), Hyderabad (Andhra Pradesh), Bengaluru (Karnataka), Bhavnagar (Gujarat), Ahmedabad (Gujarat) and Kohima (Nagaland), covering the North, South, East and West zone of the country.

Now during the unlock phase, the brand is adding 4-5 stores per month to its pool. This approach is also giving impetus to the Direct Sellers by giving them an opportunity to explore the possibilities of opening stores as per the harmonious multi-channel brand approach.

ALSO READ: Tupperware to extend its footprint, plans to add 100 outlets in 2020

Talking about this milestone and rationalising the decision, Deepak Chhabra, CEO, Tupperware India said, “Tupperware has a strong and loyal base of consumers across the globe. The love and aspiration for the brand has grown by leaps and bounds in the last one year as we made it more accessible with our consumer-centric approach. The retail model brings the magic and delight of Tupperware products alive and the possibility of the demonstration of our wide product portfolio for a holistic and joyous consumer experience. We did face some challenges intermittently, but launch of digitally enabled shopping experience via AV interaction apps and fulfilment through home delivery partners helped us revive virtual footfall at our stores.”

Adding some details around the expansion plans, he further added, “2020 has been a unique year and the pandemic has changed lives, outlooks, and behaviours for all of us. The entire business community had to reinvent itself and change the way it operates and so did we. Today, approximately 50% of our store sales come via Home Delivery, which was zero pre-Covid. We plan to continue the momentum and add 100 more stores across the country, by next calendar year. Additionally, to add to the festive cheer, we have unveiled an extensive gifting range of new products for our consumers. We have something in it for everyone, gifts for every reason and for every season.”

To keep the spirit of positivity and hope alive, Tupperware also launched a digital video marketing campaign around the global theme of ‘Always with you’.

 

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