Last updated : July 13, 2018 9:48 am
These Strut cards, branded by Smiley World, will act as shelf talkers and will work towards a more prominent placing and branding for Ultra Soft Toys. The brand is also aggressively expanding their distributors’ network in smaller towns of India.
Talking to Retail4growth, Madhu Kishore, Business Head , Ultra Soft Toys & Gifts Pvt Ltd, shared, “These strut cards are basically like shelf talkers and will contribute to make our branding more prominent in a large format store, where huge number of brands have displayed their products. We are going to take this POS to Hamley’s and all other MBOs that we are present in. Additionally, we are also strengthening our distributors’ network aggressively in smaller towns of India.”