Ultra Soft Toys to use Smiley World’s Strut Card as POSs in India
By Satarupa Chakraborty | July 13, 2018
These Strut cards, branded by Smiley World, will act as shelf talkers and will work towards a more prominent placing and branding for Ultra Soft Toys. The brand is also aggressively expanding their distributors’ network in smaller towns of India.
As part of their deal with US-based emoticon licensee company Smiley World, Toy manufacturing brand Ultra Soft Toys will soon introduce Smiley World’s branded Strut Cards as their POSs in multibrand outlets. Retailing through LFSs like Central, Big Bazaar and V-Mart, own distribution network and major e-commerce channel, Ultra Soft Toys is posed to retail soon with Reliance’s hypermarket entities and world’s largest kids store chain, Hamley’s in India.
Talking to Retail4growth, Madhu Kishore, Business Head , Ultra Soft Toys & Gifts Pvt Ltd, shared, “These strut cards are basically like shelf talkers and will contribute to make our branding more prominent in a large format store, where huge number of brands have displayed their products. We are going to take this POS to Hamley’s and all other MBOs that we are present in. Additionally, we are also strengthening our distributors’ network aggressively in smaller towns of India.”
