By: Chanda Kumar
Last updated : September 27, 2017 6:57 pm
This is Unlimited\'s 56th store in the country, which was closely followed by the opening of another outlet in Vijayawada.
This is Unlimited's 56th store in the country, which was closely followed by the opening of another outlet in Vijayawada.
Speaking about the launch, Eshwar Chandra Mithun, National Head VM – Unlimited, mentioned that the brand's VM team managed to open this store very cost effectively.
"VM spent around Rs 180 per sft which includes store facade signage, cash counter background, hangers, in-store communication, VM collateral, generic cross merchandising props, mannequins, torso, store directory, utility signage, negative area treatments & pillar visuals." The fixtures cost came to around Rs 400 per sft with all new compact designed fixtures.