VegNonVeg serves new experience in its largest Hyderabad store

Designed in collaboration with Shanghai–based AIM Architecture, the new flagship of sneaker brand VegNonVeg brings a fresh approach to sneaker retail, with clean design, open spaces, and community areas.  

VegNonVeg, the multi-brand sneaker retail chain, has opened its fifth and largest store in Hyderabad’s Jubilee Hills. It’s a three-level flagship designed for connection as much as for retail. Designed in collaboration with Shanghai–based AIM Architecture, the flagship captures the brand’s signature contrasts, street and refined, Indian and global, functional and expressive.

The store’s interiors are designed using a mix of materials – terracotta brick meeting steel, hand-painted plaster layered with concrete, and ikat softening the industrial edge. A sculpted stage connects the garden to the interiors, functioning as both a display and an amphitheatre.

Inside, a bold yet minimal retail zone sits alongside a community nook with stepped seating, a café corner, graphic storytelling walls, and a sneaker shrine that spotlights limited drops and collaborations.

“Hyderabad has always had a creative undercurrent of music, food, sneakers, and design, and it’s all connected here,” says Abhineet Singh, Co-Founder of VegNonVeg. “We wanted to build a space that feels open, real, rooted in the city’s rhythm and feels part of something bigger.”

Set within a three-storey concrete structure with front and back garden space, the flagship opens out to the street as much as it draws the street in. Modular displays and movable furniture keep the layout fluid, adapting to drops, workshops, and pop-ups as the community needs.

Small gestures add more to the space – a coffee counter in collaboration with Hyderabad-based True Black, a space for various pop-ups and activations, a wall to showcase local art, and a stage for performances.