Last updated : February 24, 2026 4:24 pm
After receiving a strong response to its first influencer-led experiential event, Vinod Intelligent Cookware now plans to take this format to other key cities across India to connect with more consumers and creators.
Vinod Intelligent Cookware hosted “Cook with the Pro: SAS PRO Powered by Hexashield™” recently at EVE, Worli, Mumbai, bringing together influencers, chefs, nutritionists, and lifestyle experts for a curated experiential showcase of its SAS PRO range. Designed to strengthen brand visibility and accelerate digital amplification, the two-hour engagement marked the brand’s first experiential creator format.
The structured agenda included welcome networking, a formal introduction to its range, a live cooking demonstration, product showcase zones, engagement-led activities, food tasting sessions, and a meet-and-greet. Premium product displays, immersive live cooking stations, and curated food photography moments encouraged authentic content creation.
"This experiential format allowed us to demonstrate product superiority in a credible, engaging manner while leveraging the power of digital advocacy,” said Sunil Agarwal, Managing Director of Vinod Cookware India Pvt Ltd. “The scale of engagement and the response from creators reaffirm our strategy of combining product innovation with immersive brand storytelling."
The venue, EVE, Worli, was selected for its contemporary aesthetic and strong appeal among influencers and trendsetters. Its immersive setup with elegant displays, interactive zones, and thoughtfully designed live stations enhanced engagement, encouraged exploration, and elevated the overall product experience.
Encouraged by the response to its first influencer-led experiential initiative, Vinod Intelligent Cookware plans to expand this format to other key cities across India to deepen engagement with consumers and creators.