The store aims to develop a connection between its customers and the retail brand by enabling customers to touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep.
Gurgaon based Yepme.com, India's biggest online fashion brand, brings online shopping experience on to the offline space with its first store which opened on January 14, 2016 at DT City Centre Mall, Gurgaon. The store aims to develop a connection between its customers and the retail brand by enabling customers to touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep.
Anand Jadhav, President & Co-founder, Yepme.com talks about the initiative, "This store facilitates the connect from the online to offline world as a step to give a touch & feel experience to the customers for an informed purchase. The store is equipped with digital displays, where a person after trying their best fit can decide to buy at the store or online. Our range is looking fabulous at the store and we are very excited to see our customer's response and buying capacityâ€.
Yepme.com has built its business around the Fresh Fashion Model which operates by keeping its offerings fresh with Fresh Fashion merchandise showcased daily in its online and offline store across over 1000 cities delivering close to 500,000 units every month. With a fan following of over 6.7 million on Facebook, Yepme.com has been ranked as one of the top 20 fashion brands in the world (As per Stylophane).