By: Rita G Chauhan
Last updated : January 16, 2018 11:16 am
Retailers can now elevate in-store customer experiences with intent-specific shopping assistance, offer recommendations and product discovery by leveraging Manthan’s real-time targeting solution through their mobiles.
Through this technology, retailers can now send notifications and personalized offers, tailored to customers’ interests and preferences, before the customer begins shopping or while at the store for exploring options according to their interest and requirements.
Manthan , a pioneer in customer-obsessed marketing solutions has leveraged advanced analytics and AI technology to built Manthan’s TargetOne engine. Built on the Maya AI platform, the solution creates deep customer personas and identifies actionable opportunities to drive engagement leveraging advanced analytics and machine learning algorithms. The solution also detects customer presence and location within a store from store beacons powered by Visible Light Communication, Wi-Fi or Bluetooth technologies.
This solution also helps retailers to power their front end mobile application and deliver more engaging shopping experiences in every store. It also empowers to run micro-targeted promotions, shape-up customer path-to- purchase, induce new purchases and lots more.