The range of signages brings motion to the picture and apt for window displays, façade, standees etc.
Gaurav Bawa, Vice President, Business Development (New product Innovations),
“The solutions can be miniaturised for small in-shop POP displays or extrapolated for huge outdoor billboards, customised to vary with the projected branding and the desired output. Though the technology has been prevalent, embedding it in custom signage solutions is very arduous with an additional challenge that there is no manufacturing assembly line with every project being a new requirement. In the study 34% of the respondents consciously noticed the dynamic display at the POSs and it offers great visibility specially when customers are faced with multiple choices in terms of brand and product varieties in store,” Bawa added.