Last updated : December 11, 2018 10:36 am
As a brand targeting teens, Zalza Teens has a tough challenge at retail capturing the attention of the TG. A new display solution in the form of the Zalza changeable cuboids not only gives the brand a distinct in-store presence, but also makes it convenient for the retailer to manage.
Solution presented in the form of the Zalza changeable cuboids, designed by Pencilbox. Says Anuraag.S of Pencilbox, while talking about the approach behind the whole display design, “The objective was to offer enough flexibility to change the 'look' of the window or the communication in the window, anytime. Also, the same can be used over a period of 2+ months at least as every 'look' can be displayed for a minimum of 15 days.”
The material used to create the multi-visual display box is MDF with Vinyl print and the size of the display box is 8" x 32".