Customer engaging screen installed at Tom Tailor, Spar

Virtu’s AR’s screen, Vivid, works as a virtual trial room and helps in brand promotion & footfall mapping.

NCR-based in-store tech gear development company, Virtu AR has recently installed their in-store customer engagement screen, Vivid, at the Delhi stores of apparel brand Tom Tailor and the apparel section ‘Easybuy’ of large format retailer Spar Hypermarket.

Talking more on the utility of these screens, Abhinav Gupta, BD Manager, Virtu AR, explained, “Interestingly, these screens do not work as regular virtual trial rooms. These screens promote brand campaign, partially enable the customer with virtual try-on along with collecting data on footfall. These screens are instrumental in raising customer interest along with helping brands with information on walk-ins, conversion and possible sales, etc. these also can help in curbing issues like shoplifting etc. Within a week of installing the screen at Tom Tailor store, the brand received more than 1000 customers walking into the store.”