Ray-Ban engages with visitors through listening spaces at Nomads 2026

Ray-Ban, a global eyewear brand, strengthened its retail presence at Nomads 2026, the festival's inaugural edition in Khetri, Rajasthan, by presenting curated spaces that brought together music, culture, and self-expression.

Set against the glowing sandstone backdrop of Abheygarh Khetri from February 13–15, the brand's presence unfolded through two listening spaces – Ray-Ban Easy Picnic and Ray-Ban Puqaar, alongside a relaxed, open Ray-Ban Hub, each designed to feel lived-in, welcoming, and deeply human.

The Ray-Ban Hub became a space where conversations stretched, hands got busy with craft, and time softened. Visitors tried their hand at analogue printmaking, discovered the latest collections up close, and experienced Ray-Ban Meta AI Glasses through hands-free demos that allowed them to capture moments naturally, instinctively, and without stepping away from the experience itself. More than a showcase, the Hub became a place to gather, tinker, and simply be.

Ray-Ban Easy Picnic created a relaxed, daytime listening space rooted in vinyl culture. Over three days, the stage featured performances by Antariksh Daddy, Jogita, No Plastic, Girls Night Out, and DJ Mafalda. The space encouraged visitors to slow down and spend time there. Across the weekend, Easy Picnic became a space people didn't just pass through; they settled into.

Returning with renewed spirit, Ray-Ban Puqaar emerged as a space of discovery, offering insight into forgotten ways of being, listening, and feeling.

Source: PTI News