Last updated : October 03, 2017 12:17 pm
The brand has always been instrumental in capturing the target audience with innovative festive displays each year.
Harsh Mohunta, Director, Classic Display Systems Private Limited shares with Point-of-Purchase, “We have made display units of various size as per the space availability in each store- 4X4,6X6,10x3 units and have executed 110 such display items. For Ferrero Rocher we have also made Large FSU, Small FSU, with Animated Headers. We have been working on this project for almost eight months and very minute details have been taken care of. The theme of Festival, the colour’s richness, the placement etc. have all been taken care off. For the Diwali season there are plans to take this campaign and in-store activation to a different level.”
The objective through the in-store campaign is to build on its premise of celebrating the festival’s precious moments together with the special and loved ones. Ferrero has deep Italian roots and a family heritage in the Italian art of crafting chocolate.