Ferrero Rocher's glittering display for the festive season

Ferrero Rocher created a unique brand experience for its consumers this festive season via in-store visibility, and this innovative display across the prominent modern trade chains in the country. The display, showcasing the gift boxes with a tagline ‘Precious gift for the people we love’ is attracting the shoppers at the counters to take a look at their exciting and varied range of chocolate gift boxes. To make it really appealing, the brand went with an innovative design of the display unit along with a pyramid made out of the dummy chocolate balls revolving inside the unit with golden lights and glittering colour combination. Classic Display Systems Private Limited executed this innovative display unit for the brand and it is made of various elements which includes MDF, Acrylic, Stone, Glass, PU Paint, Aluminium, Digital, ABS, Motors, and Digital Prints.

Harsh Mohunta, Director, Classic Display Systems Private Limited shares with Point-of-Purchase, “We have made display units of various size as per the space availability in each store- 4X4,6X6,10x3 units and have executed 110 such display items. For Ferrero Rocher we have also made Large FSU, Small FSU, with Animated Headers. We have been working on this project for almost eight months and very minute details have been taken care of. The theme of Festival, the colour’s richness, the placement etc. have all been taken care off. For the Diwali season there are plans to take this campaign and in-store activation to a different level.”

The objective through the in-store campaign is to build on its premise of celebrating the festival’s precious moments together with the special and loved ones. Ferrero has deep Italian roots and a family heritage in the Italian art of crafting chocolate.