By: Smita Sinha
Last updated : August 28, 2019 12:08 pm
Designed and executed by the in-house VM team of Home Centre, the minimalistic window display was created using Home Centre’s products to highlight the SALE message to its customers.
The idea was to create a minimalistic window using Home Centre’s products to highlight the SALE message to its customers.
Elaborating more on the idea and execution of the window scheme, Marthy Bermejo, Deputy General Manager – VM, Home Centre, explained to Retail4growth, “The idea was to create a product-oriented window display with minimal cost by using visual merchandising techniques to grab the attention of the customers. The window was executed on the spot with few inspirations and was composed by the in-house VM team. No cost was involved in designing and executing the window.”
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