By: Chanda Kumar
Last updated : July 09, 2026 1:10 pm
Steering clear of the homogeneity that plagues value-fashion stores, DoMore Design's formula for Banana Club's new retail identity strikes a clever balance between localisation and brand consistency, all while speaking to the Gen Z customer.
In value fashion, brand recall and consistency are key factors in establishing a retail identity. But rigidly chasing consistency often leads to the dreaded result of homogeneity. And tackling just this, the popular menswear brand Banana Club unveiled its newest retail identity in Mysuru, which infuses the right amount of localisation without diluting the brand consistency while retaining its vibe for Gen Z.
For the 4500 sq ft Banana Club store in Mysuru, Bengaluru-based DoMore Design wasn’t asked to simply replicate the Banana Club playbook but to upgrade the concept, which could fold in the city's heritage without ever losing the brand's overall design language. According to the design team, three pillars anchored the brief. This included fixture design, which had to be modular and functional without sacrificing aesthetic value; a floor fixture ensemble - a single focal unit positioned right at the entrance, which had to instantaneously grab a customer’s attention when they step in; and a façade reimagined to feel more welcoming, through a fusion of heritage cues and modern architectural language.
Speaking on the project, Shwetha Shanmugam, Founder & Director – Design at DoMore Design says, “One of the key challenges here was evolving Banana Club's retail identity that stood out from typical value-format stores, all within a constrained capex. To achieve this, we created a central focal element finished in paint — a simple, low-cost material and opted for an open ceiling design to control costs further. The result was a store that achieved visual distinctiveness without exceeding budget, reflecting a deliberate, resourceful approach to design within financial constraints.”
The brand narrative begins from the façade, framed in Banana Club’s signature bold orange, while bilingual signage in Kannada and English glows overhead. Behind the glass, a fully glazed frontage puts the merchandising itself on display for passersby.
According to Shwetha, the Banana Club Mysuru store is a bold, energetic retail environment built for high-density, high-impact shopping. The spatial framework is defined by an exposed industrial ceiling, and ductwork running overhead set against warm cream walls and light stone-finish flooring. That contrast does a lot of quiet work, as it lets the architecture recede just enough for the brand's orange interventions to take centre stage.
The Orange Portal
The first real gesture is architectural: a bold orange portal arch marking the entry into the brand zone, doubling as both threshold and magnet, pulling shoppers deeper into the store almost before they've decided to move. Orange columns and arches recur through the space as a wayfinding language in their own right, orienting customers even when they're not consciously looking for direction.
The Banana, Reimagined
At the centre of it all sits the store's signature element — an oversized, sculptural banana-form brand graphic in orange and cream, large enough to anchor the space, that houses the brand's "Our Legacy" story. It's playful without tipping into novelty, and it does something few retail graphics manage: it turns the brand's own name into a piece of architecture you can actually stand in front of.
The Local Connect
Just past the entry, the store softens into something more personal. A warm Namaskara Mysuru wall graphic greets shoppers directly — an unmissable, generous acknowledgement of home turf.
The heritage thread doesn't stop at signage. A silhouette of the Mysuru Palace, backlit and rendered in dark timber-toned relief, anchors one wall like a quiet landmark within the store itself. Patterned tile flooring in a black-and-white geometric motif, used selectively at key zones, echoes traditional Mysuru courtyard aesthetics while staying firmly contemporary.
The Entrance Ensemble
True to the brief, the front-of-store fixture ensemble is conceived as one cohesive unit rather than a scatter of separate displays. It comprises seated mannequins, layered product tables, and hanging pieces composed so the full styling story reads in a single glance from the doorway. It sets the tone for the visit before a customer has taken more than a few steps inside.
The Details That Do the Quiet Work
A canopy of hanging globe pendants shifts one feature zone from retail-bright to lounge-warm, carving out a distinct room-within-a-room. Custom surfboard-style signage and a denim-blue display block turn category markers into tactile, playful moments rather than afterthoughts. Footwear and accessories are styled directly onto the heritage-patterned tile, so even a product shot becomes a small piece of brand storytelling. And through it all, orange is used with real restraint - an accent against cream and charcoal rather than a wash across every surface, so it always reads as landmark, never wallpaper.
The Takeaway
Banana Club Mysuru makes a compelling case for how a value-fashion brand can localise without ever loosening its grip on brand consistency. By treating heritage as a narrative layer rather than a decorative afterthought, DoMore Design has delivered a store that feels genuinely rooted in its city while staying unmistakably, energetically Banana Club.
Founded in 2023, the menswear fashion brand Banana Club today has 20 stores in India, with plans to increase its store network to 50 outlets this year.
Design: Do More Design, Bengaluru
Fixture: Slottwall fixtures Pvt Ltd
Lighting: Tranquil Lighting, Bangalore
Mannequins: Indo Nippon Mannequins
Signage: Strava Collective LLP
PMC: Brand team