By: Chanda Kumar
Last updated : September 27, 2017 6:57 pm
The pop-up museum is to celebrate the history of Jockey and relive its incredible journey by bringing alive key milestones.
The pop-up museum is to celebrate the history of Jockey and relive its incredible journey by bringing alive key milestones. This year also marks 70 years since Jockey stitched the brand name on the waist band of their innerwear. Jockey’s branding of the band was path-breaking and broke out into a global trend which is seen across brands even today.
Jockey International made its entry into India in 1995 through an exclusive license agreement with Page Industries Ltd as known today. The brand offers innerwear, outerwear, socks and towels for men, women, and kids. Jockey is available in more than 370 Exclusive Brand Outlets and distributed in over 50,000 multi-brand outlets across 1400 cities and towns in India.
Watch this space for details on the pop-up museum soon.